Thanks to the many bloggers, zines and websites that provide guidance on the various CRMs available. There have been enough electrons killed in the name of reviewing these products, so I’ll spare you my two bits (bytes?) on that front. Several of the CRM companies have a ‘freemium’ model where the first two or three sales people can use the system’s functionalities to varying extents at no cost and add capacity for a fee as needed. This seemed like a good way to start for our endeavor. With that said, the system will have to be reviewed after a fairly short experimental period before we are married to something that does not meet our needs.
ZoHo is the winner for now. Any advice recent start-ups can give on how best to learn and use the system is welcome. Is it something I need to treat like a bad addiction and feed continually or is it like maintaining a car — gas it up weekly, change the oil quarterly and fix that noise as soon as you hear it?
